| All Advertising options are not
created equal. The chart below allows you to compare some of
the more common advertising avenues available to businesses.
|
|
Advertising Avenues |
Estimate Cost |
|
Very Small Yellow
Pages ad, local edition (1 year) |
$4,000+ |
|
25 radio station
spots |
$2,800-3,500 |
|
Search engine
optimization (3 months)* |
$2,500-5,000 |
|
Fax broadcasting
(3,000 a month) |
$2,500-7,800 |
|
Tiny display ad in a
magazine (1 month) |
$2,200-$5,000 |
|
10 late-night
leftover TV 30-second spots |
$2,500-3,500 |
|
Rack Cards (10,000
with distribution) |
$1,600-$3,000 |
|
500 direct mail
letters (printing, paper, postage) |
$1,700 |
|
2,000 direct mail
postcards (printing, paper, postage) |
$1,400 |
|
4" display ad in
your local newspaper, |
$900-1,600 |
|
Classified ad in USA
Today (1 week) |
$1,250 |
|
2,500 Google AdWords
clicks (at $0.40 each) |
$1,000 |
|
Insider Viewpoint of Las Vegas Full Page Display Ad (1 month) |
$399 |
*Algorithms change all
the time. Search engine optimization need to
be updated almost monthly, because various Search Engines
change their algorithms almost every month or so.
|
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